This website does readability filtering of other pages. All styles, scripts, forms and ads are stripped. If you want your website excluded or have other feedback, use this form.

Heavy Metal Goes Platinum - TIME

Time.com

Subscribe
Sign InSubscribe

Heavy Metal Goes Platinum

Polishing their music, if not their image, rock's raunchy, long-haired rebels win a growing mainstream audience

By Guy D.Garcia Monday, Oct. 14, 1991 Subscriber content preview. or Log-In

Poison. Anthrax. Alice in Chains. Skid Row. The band names alone conjure images of mayhem, torture and death. Heavy-metal rock, with its raw lyrics, pummeling beats, banshee vocals and buzz-saw guitars, seems custom-made for leather-clad lowlifes with tattooed biceps and lobotomized brains. Teenagers love it. Always have. But during the early 1980s, when the insipid glam-rock of Duran Duran ruled the charts, heavy metal was the idiot in the basement, shunned by music-industry executives and dismissed by critics as adolescent noise.

Not so in the hardheaded '90s. Today Duran Duran is history, and heavy metal is white-hot. Thanks to bands like...

To continue reading: or Log-In

Want the full story?

Subscribe Now

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!

Sign In

Already have an account? Sign in here